Advertising is a form of marketing communication used to encourage, persuade, or manipulate
an audience (viewers, readers or listeners; sometimes a specific group) to take
or continue to take some action. Most commonly, the desired result is to drive
consumer behavior with respect to a commercial
offering, although political and ideological advertising is also common.
Advertising messages are usually paid for by sponsors and
viewed via various old media; including mass media such as newspaper,
magazines, television advertisement, radio advertisement, outdoor advertising
or direct mail; or new media such as blogs, websites or text messages.
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